Here are some tips for setting up a content calendar.
- Determine your goals: Identify what you want to achieve before creating a content calendar. For example, are you looking to increase website traffic, generate leads, or establish thought leadership? Once you clearly understand your objectives, map out topics that align with those goals.
- To start building your calendar, consider what topics are relevant and engaging for your audience. This could include industry news, how-to guides, product reviews, or even behind-the-scenes glimpses into your business. Make sure to keep in mind any seasonal topics that would be relevant to your business.
- Next, decide on the frequency at which you’ll be posting new content. Depending on your resources and team size, this could range from daily or weekly posts to monthly updates.
- Conduct keyword research: Conduct thorough keyword research to ensure your content is optimized for search engines. Use tools like Ubersuggest, Google Keyword Planner, or Ahrefs to determine which keywords are most relevant and valuable to target.
- Establish themes: Organize your topics into overarching themes that align with your SEO strategies and business objectives.
11. Audit Existing Pages For Refreshes
One of the most effective SEO strategies is to audit existing pages and refresh them regularly. That way, you can keep them updated with the latest stats and new target keywords and freshen up your meta tags.
One of the significant benefits of refreshing your website’s content is improving search engine rankings. In addition, updating old or outdated content with new and relevant information helps you keep pace with Google’s Freshness Algorithm.
Here are some tips for conducting an audit:
- Run a full scan of your website using an online tool like Ubersuggest, Semrush, or Ahrefs. This will help identify any technical issues that may be affecting your search engine rankings. For example, look for broken links, slow-loading pages, and missing meta descriptions or alt tags on images.
- Assess each page’s performance. Review metrics such as traffic, engagement, bounce, and conversion rates. Take note of the pages performing well and those needing improvement.
- Look at your competitor’s sites to see how they rank for similar keywords.
- Next, analyze the content on each page of your site. Does it contain relevant keywords and provide value to readers? Remember that quality is more important than quantity; aim for well-written articles rather than keyword-stuffed fluff pieces.
- Now, look at your content. Is it relevant and engaging? Are your keywords properly placed throughout? Do all pages have unique meta descriptions and title tags that stand out on the SERPs?
12. Deliver Best-In-Class Content Every Time
It’s too easy for your content to get lost in the sea of online noise. Whichever niche you’re in, numerous other blogs likely have already covered your topic. However, that doesn’t mean you can’t create amazing content.
Here are some tips for outperforming your clients:
- Identify your target audience and their pain points. When you tailor your content to the needs and interests of your audience, you make it more personalized and engaging for them. Add practical advice, answer questions, and include informative, actionable content.
- Decide on your keywords. Use a mix of phrases and keywords; include low competition and long-tail keywords.
- Delve deeper. Do a competitive analysis. What are their posts missing? Then, fill the gap with your content.
- Ensure you have a content strategy. You need to post with a purpose if you want to achieve your business goals.
- Focus on the structure of your content. Make it easy to scan with bullet points, vary the length of your sentences, and add plenty of images, graphics, and videos to keep your audience engaged.
- Use original sources and stats, and keep them updated.
- Take time with your headlines. Make them short and descriptive. Ensure they’re unique, urgent, and useful. Add keywords for visibility and numbers and stats for interest.
- Gather your research, outline your content, and craft your article. Then leave it for 24 hours before reviewing it with fresh eyes.
Technical/Off-Page SEO Tips for 2023
Are you looking for ways to bolster your website’s search engine rankings? Then you need to focus on some off-page SEO strategies.
Below are some techniques to assist your off-page SEO.
13. Adapting to the Changes
Do you know one of the biggest mistakes that any business can make? Failing to move with the times.
If a brick-and-mortar store doesn’t keep up with trends, it won’t be long before the owners notice the difference in their bottom line. It’s the same for online sellers.
Adapt your SEO strategies to the time of year and what your prospects are looking for.
For instance, as a hotel owner, your ideal customer might be looking for a “New York short holiday break,” but in February, they may search for “Weekend Valentine’s Day break New York.”
Creating content throughout the year to match search intent makes you more likely to secure your perfect customers.
However, it’s not just seasonal trends you need to consider. Industry changes, global events, and algorithm updates are all reasons to take a second look at your online marketing.
Here are some tips for adapting your SEO strategy:
- Change your approach along with the seasons, special occasions, and developing trends.
- Use keyword tools like Ubersuggest to find trending keywords and long-tail keywords and create content around them.
- Perform competitive research analysis to see which keywords others are using and which content is getting results for them.
- Keep up-to-date with industry and search engine changes and adapt your plan accordingly.
14. Build Your Brand
Since the late 2000s, Google has increasingly put an emphasis on brands. In particular, it looks for brand signals to weed out misinformation and provides more reliable results for each search. This makes branding a critical ranking factor.
From experience, I’ve seen huge increases in traffic thanks to the growth of my brand.
